Saturday, April 9, 2011

Au Naturel: Make Up For Ever's First Unretouched Ad!

Goodbye airbrushing, hello reality!

On the heels of an industry-wide epidemic of over-retouching (cue the missing limbs and unrealistically thin figures), professional-turned-consumer cosmetic brand, Make Up For Ever, has unveiled a new spring ad campaign devoid of any Photoshop tricks. That means, what you see is what you get, and to prove it, the images have been certified by a notary public, so there's no question that they're legit.



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